ABOUT UNION

WHO WE ARE AND WHAT WE DO

ABOUT UNION

UNION DIRECT TRADE

MORE THAN JUST PAYING A FAIR PRICE

UNION DIRECT TRADE

BREWING TIPS

BREW COFFEE LIKE A PROFESSIONAL

BREWING TIPS

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The answer is more complex than ‘because some coffee taste better than others’ or ‘some coffees are very rare and unique and therefore the supply and demand relationship will create a higher prices’.

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In an era of dwindling crop diversity, coffee farmers are diversifying their coffee plantations.

Once there were tens or hundreds of breeds of every fruit and veggie you can think of. Today, when I go to the supermarket in the Netherlands I find only one version of broccoli, corn or carrot. Modern production has streamlined our choices. Nature depends upon diversity to thrive, and consumers miss out on all the flavours (sweet, delicate, floral, nutty) that nature designed.

Apples are a different story

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There’s a lot of talk about doing the right thing in the coffee industry and I frequently find myself in some lively debates around this issue. But what does ethical/fair/decent (delete as appropriate) really mean? How do we ensure that the people who matter in producing coffee, the farmers and workers, benefit as much as everyone else?

When commodity markets crash, smallholder farmers suffer the consequences by receiving low prices for their coffee. This is why many consumers in the UK tend to be very supportive of Fairtrade certification which gives some protection to vulnerable groups of farmers and ensures they receive a minimum price irrespective of how low the markets may fall.

But does the Fairtrade model accomplish all it sets out to achieve?

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